Atemi Group
Logo, Brand Identity, Brand Positioning, Motion Graphics, Digital Design, Print Design, Product Design, Copywriting and Web Banner
Atemi Group is a performance marketing and lead generation company known in the iGaming and online affiliate space.
As the lead designer I was tasked with creating the logo, visual identity, branding and brand positioning. My efforts contributed to the £40m acquisition of the company in 2020 by international sports betting media group Better Collective.
A visual identity expressing the dynamic performance of the leading UK company
The challenge was to channel the performance and dynamism of the company into a cohesive visual identity. The Atemi branding represents the focus, high performance and strategic execution that drives results to clients. The visual identity is bold, energetic and professional reflecting the core values of the company. The strikethrough represent the nature of Atemi to disrupt the industry through decisive strikes of innovation and precise execution.
*For the best prototype experience please use a desktop computer. To scroll down the page, scroll on the outside of the prototype window.
