Brazn
Logo, Branding, Visual Identity, Brand Positioning, Motion Graphics, Digital Design, Print Design, Copywriting. OOH
Brazn is a brand advocating for people with gluten-related disorders.
As the primary designer I was tasked with creating the logo, visual identity, branding and social media templates for the startup. This is an active project with more design work to follow.
Brazn are passionate about helping people thrive on a gluten-free lifestyle.
When looking at what already exists online, it became clear that while there is a lot of information about gluten-related disorders, it is spread across many different websites. There isn’t one easy-to-use place where people can find clear, reliable information all together. Much of the content uses complex medical terms, which can be confusing for the average person. The main goal was to explain these medical terms in a simple and clear way, without losing important details. The final design focuses on being clean, easy to read, and quick to understand.
