Role: Designer, Strategist, Researcher, Copywriter
Logo, Branding, Visual Identity, Brand Positioning, Motion Graphics, Digital Design, Print Design, Packaging Design, Copywriting. OOH
Brazn
Brazn is a community support platform advocating for people with gluten-related disorders.
Awareness of gluten-related disorders has grown significantly in recent years, but important gaps remain between public recognition, accurate understanding, and clinical diagnosis.
I was tasked with designing a modern identity that bridges the gaps while boldly communicating medical terminology in a wellbeing and digestive tone.
Branding
Logo, Logomark, Colour Palette, Typography
Digital
Instagram Post GIF, Social Media Posts, Social Media Stories, App Icons, Media Icons
Business Card, A5 Flyer, Seal of Approval, Stickers, OOH Poster, OOH Billboard, Tote Bag
Packaging
Protein Bar Packaging, Luxury Display Box
The Outcome
The branding has given Brazn a clear, confident identity to move forward with. The branding is bold, cohesive and ready for the progression of the platform. Brazn will stand out among the community support platforms as an informative brand building and educating a meaningful community.