Role: Designer, Strategist, Researcher, Copywriter
Logo, Branding, Visual Identity, Brand Positioning, Motion Graphics, Digital Design, Print Design, Product Design, Copywriting and Web Banner
Atemi
Atemi Group is a performance marketing and lead generation company known in the iGaming and online affiliate space.
As the lead designer I was tasked with creating the logo, visual identity, branding and brand positioning. My efforts contributed to the £40m acquisition of the company in 2020 by international sports betting media group Better Collective.
Branding
Logo, Logomark, Colour Palette, Typography
UX/UI Website
For the best prototype experience please use a laptop/desktop computer. To scroll down the page, scroll on the outside of the prototype window.
Digital
Motion Graphic Ident, Navigation Bar, Email Signature, Web Banner, Website Icon Set, Screensaver
Mailer and Prototype
Desktop Mailer, Mobile Mailer (Prototype)
OOH Poster, Lanyard and ID Card, Business Card, A4 Letterhead
The Outcome
The Atemi branding represents the high performance and strategic execution that drives results to clients. The visual identity is bold, energetic and professional reflecting the core values of the company. The project was well-received by corporate and clients, and helped propel the business to new heights, which eventually led to the acquisition by Better Collective.