Off The Backboard Podcast
Brand Identity, Brand Strategy, Digital Design, Product Design, Infographics, Copywriting and Motion Graphics
Off The Backboard is a podcast that explores the hottest takes and basketball debates with the UK basketball community. The goal is to design branding and a visual identity that will pay tribute to the grassroots of UK 'street hoops' while reflecting the spirit of associated basketball in the world.
A confident, unified voice across every touchpoint
I led the brand identity, strategy, merchandise, digital presence, infographics and motion graphics — all designed to honour grassroots basketball while bringing energy, clarity, and cohesion across media. The visual system leans on bold typography, dynamic templates, and flexible assets designed for everything from social snippets to live show materials. The result is a striking, authentic brand identity that connects with the urban sports fans.
