Role: Designer, Strategist, Researcher, Copywriter

Logo, Brand Identity, Brand Strategy, Digital Design, Product Design, Infographics, Copywriting and Motion Graphics, UI Design

Off The Backboard

Off The Backboard is a podcast that explores the hottest takes and basketball debates with the UK basketball community.

The goal is to design branding and a visual identity that will pay tribute to the grassroots of UK 'street hoops' while reflecting the spirit of associated basketball in the world.

Branding

Logo, Logomark, Colour Palette, Typography

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Digital

Podcast Intro Preview, Podcast Split Screen, Lower Third, Youtube Thumbnail, Information Slide, Social Media Stories, Social Media Posts, Screensaver, Website Homepage

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Print

OOH Poster, Logo Flag, Event Tickets, New Era Cap, Logo Badges

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The Outcome

I led the brand identity, strategy, merchandise, digital presence, infographics and motion graphics - all designed to honour grassroots basketball while bringing energy, clarity, and cohesion across media. The visual system leans on bold typography, dynamic templates, and flexible assets designed for everything from social snippets to live show materials. The result is a striking, authentic brand identity that connects with the urban sports fans.

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